Rooted lab & Co
Branding & Website Design & Development
Role:
Branding, Design & Development
Scope:
Brand identity, website design, landing page development.
Tools:
Squarespace, Figma, Google Workspace, IONOS
This project focused on establishing a cohesive brand identity and digital presence for Rooted Lab & Co. The goal was to create a visual and online foundation that felt grounded, refined, and aligned with the brand’s story and product direction.
The work brought together branding and website design to ensure consistency across visuals, messaging, and user experience from the very beginning.
Behind the scenes
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The project began with defining the brand direction, visual tone, and structure needed to support future product launches and growth.
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Branding focused on developing a cohesive visual identity, including logo design, color palette, and typography that reflected the brand’s values and aesthetic.
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The site was developed to be responsive, easy to update, and integrated with booking and e-commerce tools.
Outcome
The final result is a cohesive brand identity paired with a functional website that establishes a strong digital foundation for Rooted Lab & Co. The visual system and site design work together to present the brand clearly and consistently across all touchpoints.
The website supports early audience engagement and future growth, offering a flexible structure that can evolve as the brand expands its offerings. Together, the branding and website create a polished presence that feels aligned, accessible, and ready to scale.