Researching the brand direction, audience, and product positioning to create a visual identity and website experience that felt cohesive from the beginning.

Developing a refined visual system through typography, color palette selection, brand styling, and creative direction aligned with Rooted Lab & Co’s long term vision.

Designing responsive layouts, UI elements, and content structure focused on clarity, consistency, and an intuitive browsing experience across the website.

Building a scalable Squarespace website with responsive functionality, streamlined navigation, and a flexible foundation prepared for future product growth and expansion.